At level beverages we are searching for products that are on a different level than current offerings.
We are looking for aspects such as: more balanced make up of nutrients, more natural propositions whilst raising them to a different level of attractiveness and premiumness.
You should be able to have a natural ingredients proposition but not having to cross the line into rather blunt and dull offerings!
Hence we supply a selection of drinks where naturalness but also lifestyle and top-shelve image come in a well-balanced proposition.
We proudly associate with some of the best known and attractive beverage brands found outside our operational markets and deliver these choices to our customers and more importantly, consumers.
Level Beverages Pty Ltd. (formerly known as Calidris 28) is bringing an expanding range of premium brands including 28 BLACK energy drink, AriZona Iced Tea into the Asia Pacific markets.
The company was established in 2010 and in 2013 Chrish Graebner, then Managing Director of Calidris 28, took up the opportunity to buy the Asia Pacific business and has successfully grown the operation under the new ownership since end of the year 2013.
After his studies in Computer Science and Marketing he spent 15+ years building a career in Marketing and Sales, involving companies such as Altria Corp. as well as Red Bull.
He had the good fortune to experience living in an array of countries, such as Germany, England, United States, Uganda, Japan, Spain and Australia.
Level Beverages PTY Ltd. operates from their office on Woollahra, Sydney, overseeing the operation in Australia as well as smaller set ups in Singapore and Hangzhou, China.
To further develop the business he has also established close relationships with exclusive partners in New Zealand (BBC Ltd.) and Hong Kong (Zun Ltd.).